Magic Beans

Magic Beans

Magic Beans is Boston's favorite source for toys, baby gear and more, hand-picked by parents like you. Here's just a taste of what they have to offer:

Toys: Baby toys, arts & crafts, active toys, board games, educational toys, and more, from kid-approved brands like LEGO, Playmobil, and Bruder.

Strollers: Only the best models from the best brands, and their expert team will help you match the right stroller to your lifestyle. Bugaboo, Maclaren, Stokke, BOB, UPPAbaby, and more.

Baby Gear: Babies need to be carried, rocked, fed, and diapered. They've got the gear you need to make it happen with style. Carriers, diaper bags, bouncers and rockers, feeding and nursing products, and more. And their Registry service provides an easy shortcut for expectant parents.

Personal Shopping: Shopping for gifts and baby gear can be time-consuming, especially if you're new to parenthood. At Magic Beans, your shopping experience can be convenient, quick, and fun with the help of one of their expert personal shoppers. Available in-store and online, at

Local Flavor: They're not a big, anonymous corporation. They're locally owned by a Brookline-based Mom & Pop, who are involved in every level of the operations of Magic Beans. They'll answer your emails - and you may even find them wrapping gifts alongside the store associates. Their company is committed to providing the type of high-quality shopping experience and personal attention that will remind you why local businesses are so special.

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