What’s Brewin’ Up at The Pru
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A Play-Doh Infused PruBoo!
News
Hasbro’s Play-Doh brand has teamed up with Amazon to ditch the sweets and keep the treats in a family-friendly, pop-up experience during PruBoo 2026!
The 32nd annual PruBoo returns to Prudential Center, this year with additional festive experiences courtesy of Hasbro’s Play-Doh, presented by Amazon.
Visit the Center on October 17th and October 24th to get the spooky activities started ahead of PruBoo on Sunday, October 25th. In each of the themed interactive experiences, kids of all ages – both the young and the young at heart – are invited to enjoy giveaways, samples, and tons of Halloween fun for everyone.
Collect event-exclusive stickers in all shapes and sizes with the help of a reimagined Amazon Locker, before heading over to a spooky themed locker where you’ll find Play-Doh samples to mold, squish, and shape your favorite creations. Vibrant photo opportunities will also be available for all to capture instantly sharable moments.
Keep reading to learn more about this year’s Play-Doh infused PruBoo!
Play-Doh Witch’s Brew Haus Truck
October 17th 12pm – 4pm
Hasbro’s Play-Doh brand is popping up at the Center with the Play-Doh Witch’s Brew Haus truck, a pop-up experience presented by Amazon! All are encouraged to stop by for Play-Doh crafting, free Play-Doh giveaways (while supplies last), and other spooktacular fun. What will you create?
Play-Doh Boo Blast
October 24th-25th 11am – 6pm
Another Play-Doh event, presented by Amazon, is coming to PruBoo! This experience is a chance to ditch the sweets but keep the treats this Halloween. It will include interactive activities like Play-Doh creation stations, games, a Trick-or-Treat activity, costume play, face painting, freebies, and plenty of photo ops to capture the moment.
PruBoo
October 25th 11am – 1pm
Enjoy our much-anticipated yearly Halloween event featuring family-friendly activities, including Play-Doh Boo Blast, face painting, Halloween crafts, musical performances by The Stacey Peasley Band, and the beloved magic show from Robert Clarke! Of course, trick-or-treat at 30+ participating stores and restaurants!
Presenting sponsor Play-Doh will be providing trick-or-treat bags for visitors! We encourage guests to make a donation to our charitable partner, Boston Children’s Hospital, to help support their important work.