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Forget finding the right size. At Booty by Brabants, everything fits.

Not so many years ago, Kelly Brabants had a dream — she was going to create the perfect, universal pair of leggings that every woman in the world would want to wear. Since founding Booty by Brabants (BBB) in 2014, the Boston native has succeeded in growing her brand to an international phenomenon. And, now, BBB comes to the Prudential Center. 

The newest Prudential Center shop, which opened earlier this month next to Earls Kitchen & Bar, is impossible to miss with its eye-catching logo, an upside down heart — actually, it looks like a booty! — taking the place of the two “o’s” in Booty by Brabants. 

Flattering, at all times

Step inside and find a refreshing absence of numbers. At Booty by Brabants, you can shop without searching for the right size. That’s because one size fits most. Designed to flatter all sizes and body types, the made-in-Brazil leggings and collection of athleisure wear are, as Kelly herself likes to point out, really just a symbol of what the company is all about. 

“We are so much more than a pair of pants,” says Kelly. “We celebrate and embrace the beautiful differences of our customers, our team members and our models. We use our heart to shed light on and raise money for societal issues that need attention; we use our heart to ignite change by taking action and motivating our community to follow our lead.”

Vibrant styles for comfort and confidence

With her roots in Brazil and passion for dance and fitness, Kelly draws inspiration from the vibrant culture of Rio de Janeiro to create her fashion-forward clothing line that includes categories like Curvy; styles like Mermaid and Croco Skin; and occasion-specific wear like Destination Collection and Workout Approved. 

You can also Shop Kelly’s Look as she rocks, for example, a pair of figure-flattering Original Bike Shorts and an Original One Shoulder Top that promises to move with, rather than off you. Whatever design you select, it promotes comfort and confidence from the inside out. 

Join the BBB Fam

Kelly Brabants rose to fitness fame with her now legendary 50-minute, booty-shaping workout that quickly became one of the most sought after in the city. Kelly followed up her success by founding the Booty by Brabants athleisure line in 2014. Back then, she was selling leggings out of a suitcase, but once again, she built an engaged and supportive social media community known as the “BBB Fam,” and business took off. 

In line with Kelly’s commitment to social change, she has raised over $300,000 for nonprofits worldwide and donated 100% of proceeds from her new virtual workout classes to Covid-19 relief funds. 

Welcome to the Prudential Center, Booty by Brabants and Kelly! Stop in to visit our newest shop. Finding the perfect size? As good as guaranteed.